MICRO BUSINESS vs SMALL BUSINESS

Size and scale are the main differences between a micro business and small business. A micro business is a type of small business that employs fewer than 10 people, according to the Small Business Association, while small businesses can include businesses with up to 500 employees.

REACHING POTENTIAL CLIENTS/CUSTOMERS

Micro businesses operate on smaller scales than small businesses on every level, including their reach and the scope of their customer base. That might put them at a competitive disadvantage to small businesses that have the funds, network and resources for fuller-scaled marketing campaigns/capabilities.

THE SOLUTION: A COST EFFECTIVE MARKETING STRATEGY

With social media marketing and other forms of digital advertising, business owners don’t need enterprise-level marketing budgets to get the word out about their businesses.

Most modern digital marketing tools are easy and intuitive to implement, as well.