Content Writing | Copywriting

COPYWRITER SELLS, WHILE A CONTENT WRITER INFORMS

A copywriter sells your target audience to your brand. On the other hand, a content writer informs, educates, entertains, or instructs readers. Copy, traditionally, is what we use to make the sale. Its aim is to persuade. Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

COPYWRITERS CREATE A SENSE OF URGENCY AND INSPIRE EMOTIONAL RESPONSES

Copywriters want to people to take immediate action. For example, they’ll want readers to download something, signup for a newsletter, or buy a product. Copywriters thread urgency and scarcity into a headline to elicit fast action. On the other hand, content writers want to build an engaged audience. As we mentioned above, they want to establish trust and position the brand as a reliable source of information.

CONTENT WRITERS LAY THE GROUNDWORK FOR FUTURE SALES

Even though they’re not trying to sell a product or service directly, content writers are still concerned with selling. Sales are an indirect result of producing valuable content. Trust is a huge driver of buying decisions in any industry. Your online presence is massively impacted by the success of the blog, and it drives referrals and signups from customers who otherwise might have never heard of your brand.

CONTENT WRITERS ARE GENERALLY MORE FOCUSED ON SEO

Content writers are usually hired to drive inbound traffic. So, stellar content writers are great at SEO. They’ll help you choose topics based on search terms that align with your business goals. A focus keyword is the main search term a page is optimized for. This keyword should be included in the page title, the first header (H1) and throughout the body copy. It should also be distributed throughout subheadings.

COPYWRITERS WRITE SHORT-FORM COPY, WHILE CONTENT WRITERS WRITE LONG-FORM COPY

Copywriters write copy for: advertisements, slogans & taglines, web page content, email campaigns, promo & advertising scripts, video scripts, catalogs, postcards, direct mail, social media posts, etc. Content writers write longer-form content such as: Articles, blog posts, newspaper & magazine articles, press releases, emails & newsletters, books & e-books, Podcasts, etc.

CONTENT WRITERS CONTRIBUTE TO A LONG-TERM STRATEGY

Content isn’t always easy to measure in the short-term. Good content strategies take time to pay-off. The value gained content from blogs and articles has a longer shelf life. Unlike an ad or email, blogs and articles have staying power that continues to pay off over time.

CONTENT WRITERS DRIVE ORGANIC TRAFFIC, COPYWRITERS TURN THAT TRAFFIC INTO LEADS

Content writers drive organic traffic, while copywriters convert traffic into sales or leads. SEO content is best at driving traffic and sales copy is best at selling.